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Advertising

Consumers Get Their
Irish Up Over 7Up Ads

By Craig McGuire, Contributor
December / January 2004

December 1, 2003 by Leave a Comment

Dr Pepper/Seven Up Inc. recently re-edited its U.S. television commercial when scores of irate Irish-Americans phoned in complaining of what sounded like a leprechaun shouting an ethnic slur. In the commercial, a foul-tempered leprechaun is pulling a wagon through the streets of New York City hawking dnL, Dr Pepper/Seven Up's new caffeinated, carbonated fruit-flavored soda … [Read more...] about Consumers Get Their
Irish Up Over 7Up Ads

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June 30, 1932

On this day, Eamon de Valera abolished the Oath of Allegiance, a provisional aspect in the Anglo-Irish treaty of 1921. This provisional aspect originally required all members of the Irish parliament to take an oath declaring their allegiance to the King. This date also marked when de Valera withheld land annuities from England.

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