Market Studies

Dr Pepper/Seven Up Inc. recently re-edited its U.S. television commercial when scores of irate Irish-Americans phoned in complaining of what sounded like a leprechaun shouting an ethnic slur. In the commercial, a foul-tempered leprechaun is pulling a wagon through the streets of New York City hawking dnL, Dr Pepper/Seven Up's new caffeinated, carbonated fruit-flavored soda … [Read more...] about Consumers Get Their
Irish Up Over 7Up Ads