Rokt

Elizabeth Buchanan is a recognized leader at the intersection of technology and marketing, with a career spanning three decades. From the early days of Yahoo! to founding and selling Australia’s premier digital marketing agency, Elizabeth has consistently operated at the forefront of digital innovation.

Currently, she serves as Chief Commercial Officer at Rokt, the global leader in ecommerce technology. As part of the founding team at Rokt, Elizabeth has been instrumental in scaling the company to a USD $3.5B valuation, cementing its role as a trusted partner for major brands including Live Nation/Ticketmaster, Uber, Macy’s, AMC Theatres, PayPal, and Hulu.

Under her commercial leadership, Rokt’s AI-powered technology has grown to deliver real-time relevance to over 7.5 billion annual transactions. This success has driven 40%+ year-over-year profitable growth for over a decade.

Beyond her corporate achievements, Elizabeth is a passionate advocate for women’s empowerment. She serves on the board of Vital Voices Global Partnership, is a Non-Executive Director of S4Capital, and is a frequent advisor on growth and leadership. Recognized as a “Top 25 Inspirational Leader” by WWD (2022) and “Mother of the Year” in NYC (2023), she is a proud parent of five and calls Brooklyn, New York home.