Samuel Dennigan is the founder and CEO of Strong Roots, a global vegan frozen food brand. Launched in 2015, Strong Roots is now available in over 30,000 locations worldwide including major retailers like Whole Foods, Kroger, Tesco, Carrefour, and Walmart.
Recognized by Forbes and Fortune, Strong Roots has grown from a team of one to over 50. Sam recently closed a strategic capital raise of €55 million from CPG company McCain Foods–the largest vegan deal for an Irish brand.
Sam regularly speaks to industry professionals about building sustainable and robust supply chains and the impact of food choices. He serves as an advisor to young entrepreneurs who want to find their way in the food space and is an Endeavor Entrepreneur.
Born and raised in Ireland, Sam spent 10 years working at his family’s fresh produce business, inspiring him to revolutionize the sustainable food space. He is also a genuine lover of food and believes that conscious eating can be more innovative. He attended Ulster University and now lives in New York with his wife and two sons.