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Market Studies

Consumers Get Their
Irish Up Over 7Up Ads

By Craig McGuire, Contributor
December / January 2004

December 1, 2003 by Leave a Comment

Dr Pepper/Seven Up Inc. recently re-edited its U.S. television commercial when scores of irate Irish-Americans phoned in complaining of what sounded like a leprechaun shouting an ethnic slur. In the commercial, a foul-tempered leprechaun is pulling a wagon through the streets of New York City hawking dnL, Dr Pepper/Seven Up's new caffeinated, carbonated fruit-flavored soda … [Read more...] about Consumers Get Their
Irish Up Over 7Up Ads

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June 26, 1970

Riots broke out in Londonderry after mid-Ulster MP Bernadette Devlin was arrested. Devlin, who participated in the Bogside riots of 1969, was sentenced to six months in jail. She had previously applied for an appeal, which was rejected by the Northern Ireland Court of Appeals. When police attempted to arrest Devlin at a roadblock in Londonderry, violence quickly escalated with the use of petrol bombs to which soldiers responded with tear gas.

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