Irish Pregnancy App Nominated for Webby

A groundbreaking and exciting new web application, Life in the Womb from University College Dublin staff and graduates, was nominated for a Webby Award. Developed by The Science Picture Company, the application visually charts the process from conception to birth. It was originally conceived as a tool for prospective parents, but further innovations will make it an indispensable app for medical educators. The narrative of the app was written by UCD graduate and medical journalist Dr. Claire O’Connell. Dr. Rhona Mahony, Master at the National Maternity hospital praised the application saying,“Life in the womb is beautifully captured in this extraordinary app which depicts fetal development week by week. Stunning interactive imagery illustrates life’s most amazing journey. It is astonishing and anybody interested in pregnancy will love it.”
Life in the Womb was the only Irish application nominated, and beat out other rivals such as Disney Interactive and Scholastic Learning to secure itself a place in the top five finalists. It has been a favorite throughout the technology circuit having been nominated for the People’s Voice Award and winning best educational app, best overall tablet app, and the Grand Prix Winner’s prize at the Irish web application awards ‘The Appys’ last November.